Long before Bill Gates penned his iconic essay in 1997, Sumner Redstone of Viacom coined the oft-said phrase, “Content is King.” In the digital age, content has certainly been the name of the game — experiencing a mass liftoff at the end of the early aughts when the list of Facebook users began ballooning. Even your Grandpa Joe got on social and started leaving comments on your wall signed “love, g pa.” This is to say: By the end of 2009, everybody was on Facebook sharing and connecting with information, spreading content like rapid fire.
Words like “viral” and “social velocity” entered mainstream discourse, and companies began taking stockpiles of all the user data aggregated behind the social screens. But Gates had foresight, of course, into how the term “content” would evolve.
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